Choice Privileges Award Booking Window Extended To 50 Weeks

A couple of months ago, Choice Privileges announced some positive loyalty program changes for 2025, with one change being particularly noteworthy. These changes have now been fully implemented, which is great news.

Choice Privileges program changes for 2025

Choice Privileges has made three positive program updates for 2025:

• Choice Privileges now allows members to book reward nights up to 50 weeks in advance, more than tripling the previous window during which you can book awards
• Choice Privileges now allows members to redeem points for premium rooms, rather than just for standard rooms; this allows members to unlock rooms with extra space, a better view, etc.
• Choice Privileges has reintroduced the popular Radisson Hotels Americas redemption tool named RewardSaver, which allows members to redeem for free night awards starting at just 6,000 points, down from the previous minimum of 8,000 points per night

All of these updates have now been rolled out, which is fantastic. How do these changes work in practice? When it comes to the 50-week booking window, you can now book stays way further in advance. For example, I’m able to book a stay at the Clarion Hotel The Edge in Tromso, Norway, for December 2025, nearly a year in advance.

When it comes to redeeming for premium rooms, this only seems to be available at a very limited number of properties as of now. For example, at the Radisson Blu Aruba, it’s possible to book a more expensive suite with an ocean view for 50,000 points per night, compared to the standard redemption rate of 35,000 points per night.

Lastly, when it comes to RewardSaver, you’ll automatically see some properties showing the discounted award rates, and they’ll have the “RewardSaver” badge next to the rate. For example, the Golden Hotel, Ascend Hotel Collection, shows RewardSaver rates of 30,000 points, compared to the standard cost of 35,000 points.

Here’s how Choice Hotels Chief Marketing Officer Noha Abdalla describes these changes:

“We are committed to continuously making it easier and more rewarding for Choice Privileges’ members to earn and redeem their points for stays and experiences around the world. These latest enhancements, coupled with our rapidly growing list of hotel options ranging from luxury and upscale properties and resorts to value-oriented hotels, ensure that members have the opportunities to use their points on what they care about most.”

These are genuinely positive updates

I’m happy to see all of these program updates. Being able to make award bookings 50 weeks out is the most exciting development, as this is long overdue. Some people might be surprised that Choice didn’t previously allow members to redeem points that far out, but that was in fact previously a major downside of the program.

Up until now, Choice allowed redemptions up to 100 days before a stay. That was already better than in the past, because prior to 2018, you could only redeem award nights 30 to 60 days out, depending on where in the globe you were redeeming.

I’d say the other two changes are also mildly positive. Some people will appreciate the ability to redeem points for premium rooms. The catch is that in some cases, it was previously possible to book premium rooms for the same cost as a standard room when using points, so perhaps that will change at some hotels.

Meanwhile the RewardSaver program is nice for offerings savings at some Radisson properties in the Americas, as it makes those redemptions a better value. But personally, that’s not where I see the most value with the Choice Privileges program, as it has the greatest advantages in Europe.

Bottom line

Choice Privileges has made some positive program changes as of 2025. The most significant change is that award bookings are now allowed up to 50 weeks in advance, more than tripling the previous window. We’ve also seen the introduction of premium room redemptions, plus the return of the RewardSaver program, which many members will appreciate.

What do you make of these positive Choice Privileges changes?