Delta announces Seattle expansion, Alaska sits quietly and nods

A couple of hours ago I shared my excitement about an enhanced partnership between Alaska and Delta that was supposed to be announced today. The timing of the announcement is a bit ironic since Alaska’s computers are down and none of their planes are moving at the moment.

Nonetheless the announcement occurred, and it’s a bit puzzling to me. The changes are as follows:

  • Proposed new nonstop Delta service between Seattle-Tacoma International Airport and Shanghai Pu Dong International Airport, pending approval by the U.S. Department of Transportation (DOT).
  • Proposed new nonstop Delta service between Seattle and Haneda Airport in Tokyo, pending DOT approval.
  • The deployment of Delta’s flagship Boeing 747-400 jet on flights between Seattle and Narita Airport in Tokyo, featuring a fully upgraded interior with full flat-bed seats in BusinessElite, individual in-flight entertainment in every seat throughout the aircraft, expanded overhead bins and other amenities.
  • Newly upgraded Boeing 767-300 aircraft on Delta’s flights between Seattle and Paris, Beijing and Osaka, Japan, also offering full flat-bed seats in BusinessElite and upgraded amenities.
  • Additional nonstop Delta service between Seattle and John F. Kennedy International Airport in New York.
  • Upgraded BusinessElite service on all Delta Seattle-JFK flights to match the product and amenities of Delta’s JFK service from Los Angeles and San Francisco.
  • Sea-Tac airport improvements including a new Delta Sky Club®, new power ports throughout Delta’s facilities, expanded ticket counters, lobby renovations and other improvements.
  • An ongoing partnership between Delta and Alaska that includes codesharing in Seattle and shared customer benefits including reciprocal lounge access and frequent flier programs.

So to summarize, Delta is flying sexier planes to Seattle (though I assume this will decrease our chances at upgrades), building a new SkyClub even though their current one is just a year old, flying a nicer plane to Tokyo Narita, and trying to talk the DOT into additional routes.

Where Alaska fits into all this is beyond me, though. Admittedly Delta will want the feeder traffic from Alaska, but this is definitely an effort on the part of Delta, and they just wanted Alaska to sit there and look pretty as they made the announcement.

I can’t decide if this makes me more or less likely to go for status with Delta. On one hand the premium transcontinental service is awesome, though on the other hand I assume it’ll have a pretty negative impact on upgrade percentages.

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Miss Jane Guest

It would be great if all Delta flights serve the biscoff cookies not just on the selective flights. ;-)

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Carl Guest

DL needs AS for connecting traffic to feed its international flights at SEA. DL only flies to its own hubs from SEA, while AS must have ~100 destinations from SEA. Assuming that the fare split is reasonable, then AS profits from the connections, too. I think AS quoted that AS & DL connect 1200 pax/day at SEA. If that's from 5 international destinations, that's 120/flight, so a very sizable number. However I think a big flaw in the program for frequent flyers is the weak reciprocal elite benefits. If you credit to AS, you are essentially a nobody when you fly on DL, below their Silvers; while if you credit to DL, you are a nobody on AS, below MVP. It would make a huge difference if they could come up with a meaningful reciprocal elite program Also, I wish DL would have 1-way awards like everyone elso does

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lucky OMAAT

@ Ken Y. -- With another airline? Well you can match to United Platinum to the best of my knowledge with a challenge (not paid, but rather you have to fly a certain amount in a certain period of time). You could also match to Alaska, though I guess it depends on what you're looking for.

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Ken Y. Guest

I qualified for DL Plat this year (so this will last till end of 2013), how can I leverage this into a status match (not a paid challenge)? I'm sure there are other DL flyers in this situation.

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Josh G Guest

Is it conceivable DL would open a second Sky Club in SEA? From 2005-2008 DL operated two clubs at BOS, and SEA will have six long haul international flights stranger things re: DL clubs have happened.

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