Delta’s awesome new TV ad

Delta’s awesome new TV ad

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Check out Delta’s new minute-long TV ad that was released this week:

https://www.youtube.com/watch?v=tl2JztZwstc

It’s easily one of the best airline ads I’ve seen in, well, forever. It also beautifully sums up the airline industry. I do love the part about “never letting the rules overrule common sense.” Not sure how often that’s actually applied in the US airline industry, but it’s a nice thought nonetheless.

Do you guys love this commercial as much as I do?

Conversations (26)
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  1. Les Guest

    All of the above (almost)...but what gets me is that they all be tell aviation pioneers they are of no regard in the present, not to mention how DL equates itself as on the same level...seriously? Operating an airline in a mediocre fashion is legend in the making? Nice ad, but just doesn't add up.

  2. Kevin Guest

    This commercial is terrible sounds like
    Sutherland is drunk and been smoking for
    50 years

  3. Karen Hoad Guest

    Love the pacing on the voice over for the Delta commercial.

  4. Maria Guest

    Two months before this ad aired, I was denied a bereavement fare to attend my mother's funeral BECAUSE I DIDN'T HAVE A SATURDAY NIGHT STAY.

    "We don't let the rules get in the way of common sense, my a$$.

  5. Madeline Guest

    At the end of the commercial, what is Donald Sutherland saying? "It's not just lime juicy--it's the world." is what it sounds like.

    Thanks for clarifying. Other than not understanding what he's saying at the end, I think the series of commericals is very well done, reassuring on multiple levels, incorporating both technical and human aspects. I love Sutherland's voice; just can't make out the ending of this one.

  6. pigx5 Guest

    While COdbaUA is falling, Delta is climbing.
    It's time to ride Alex's best friends....ie. Ana ...

  7. Charles Guest

    @Eric, this video features everything at DTW. Odds are this flight was going to a spoke city, and that no one missed a subsequent connection. Just a thought.

  8. msp2anywhere Guest

    Inspiring until they re-opened the cabin door, then they lost me cause it's Not. Gonna. Happen.

    Delta: No waivers, no favors.

  9. Christoph Guest

    I also like the new BA commercial "to fly to serve" and their promotional video about the history of (British) flying... have a look: http://www.youtube.com/watch?v=a4JdQi60an0

  10. Josh G Guest

    I like how they filmed it at DTW which is the best DL facilities currently.

  11. Dax Guest

    I've had some not-so-great experiences with Delta in the past. I'm not sure what in this advertisement is supposed to bring me back into the Delta fold again. I'm also not so sure what from the ad is supposed to bring in brand new customers either. To be frank, it seems to be designed to remind us how much effort it takes to be just like everyone else. Or maybe I just don't get it?

  12. deltaplat Guest

    Love it. Can't remember the last time I saw a commercial for anything that conveyed something interesting to think about.

  13. Carl Guest

    @Neil - concur. Donald Sutherland's voiceover is the best part of the ad.

  14. AK Member

    Delta overpromises and underdelivers. This ad is one way of doing that.

  15. Stephan Guest

    Pretty non-standout material all around. Another commercial that looks like...well, pretty well all the others if you ask me. What airline was that again?

  16. Joe F Guest

    They sure are proud of their 744s. They were in the other ads too. I know they are iconic, but I doubt most domestic DL FFs have ever laid eyes on one. From the ads you'd think they were blanketing the country with them.

  17. eric Guest

    It's not common sense to me when 200 people get delayed for 20 minutes (67 total hrs.) and many will miss their next connection because one person twisted their ankle. Now I know why Delta is never on time. Sorry, but I vote for closing the door on time & booking him on the next flight.

  18. Kris Ziel Guest

    The BA To Fly. To Serve. is far better. Also, what's with the CGI on the last shot, that's super lame.

  19. Dan Guest

    My favorite part: "Never let the rules get in the way of common sense".

    With demise of UA, that IS becoming more unique among legacy carriers, and I'm glad to see them emphasizing it.

    Meanwhile, back at COdbaUA, fortress hub pricing is in full effect on PMUA routes. (See $1400 M-Fares if you need to fly IAD-DEN for a day or two meeting mid week). COdbaUA: "We think you don't have a choice but...

    My favorite part: "Never let the rules get in the way of common sense".

    With demise of UA, that IS becoming more unique among legacy carriers, and I'm glad to see them emphasizing it.

    Meanwhile, back at COdbaUA, fortress hub pricing is in full effect on PMUA routes. (See $1400 M-Fares if you need to fly IAD-DEN for a day or two meeting mid week). COdbaUA: "We think you don't have a choice but to fly us, so we won't even try to compete on price, comfort, loyalty program, or service!"

  20. gba Guest

    I like the post 9-11 proud to be American adds more: http://www.youtube.com/watch?v=V64IMaou8lU

    Although this is still my favorite: http://www.youtube.com/watch?v=AeXrMRf25U8

  21. Shelbyhayden Guest

    Weiden and Kennedy NY made it. Prob one of the best ad agencies in the world

  22. Neil Guest

    I love it. First, I like Donald Sutherland's voice - wise, reassuring. Second, while I agree with Gary that it could apply to any airline, Delta got there first, and it clearly addresses a lot of issues that most airline advertising doesn't. They quietly acknowledge that air travel can be a bear, but at the same time it suggests that they recognize that flying is tough and do what they can to overcome it while...

    I love it. First, I like Donald Sutherland's voice - wise, reassuring. Second, while I agree with Gary that it could apply to any airline, Delta got there first, and it clearly addresses a lot of issues that most airline advertising doesn't. They quietly acknowledge that air travel can be a bear, but at the same time it suggests that they recognize that flying is tough and do what they can to overcome it while also shouldering some of the burden, too. It's honest and flattering, but also humble. Two thumbs up.

    (Also, longtime reader, first time commentor)

  23. Meh Guest

    Nice commercial, but in the end, there the same as the rest of the rotten lot of domestic carriers.

  24. snuggliestbear Guest

    I wasn't overly impressed by it. I loved BA's To Fly, To Serve commercial. I think that one has the same problem that Gary mentions though - it isn't very specific to BA.

  25. Gary Gold

    The problem is, why couldn't this commercial have been made by any other airline? What unique takeaway is there about Delta? In a world of commodity air travel, most airline ads suffer from that -- "It's Time to Fly" ... "We Know Why You Fly" -- the best they can do is leave a feel good impression of an airline but I'm not sure this resonates as DELTA feels good.

  26. jon Guest

    i saw that ad. it's very good and it makes the new united's marketing and branding look even more like the total crap that it is.

Featured Comments Most helpful comments ( as chosen by the OMAAT community ).

The comments on this page have not been provided, reviewed, approved or otherwise endorsed by any advertiser, and it is not an advertiser's responsibility to ensure posts and/or questions are answered.

Les Guest

All of the above (almost)...but what gets me is that they all be tell aviation pioneers they are of no regard in the present, not to mention how DL equates itself as on the same level...seriously? Operating an airline in a mediocre fashion is legend in the making? Nice ad, but just doesn't add up.

0
Kevin Guest

This commercial is terrible sounds like Sutherland is drunk and been smoking for 50 years

0
Karen Hoad Guest

Love the pacing on the voice over for the Delta commercial.

0
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