26
Check out Delta’s new minute-long TV ad that was released this week:
https://www.youtube.com/watch?v=tl2JztZwstc
It’s easily one of the best airline ads I’ve seen in, well, forever. It also beautifully sums up the airline industry. I do love the part about “never letting the rules overrule common sense.” Not sure how often that’s actually applied in the US airline industry, but it’s a nice thought nonetheless.
Do you guys love this commercial as much as I do?
The comments on this page have not been provided, reviewed, approved or otherwise endorsed by any advertiser, and it is not an advertiser's responsibility to ensure posts and/or questions are answered.
All of the above (almost)...but what gets me is that they all be tell aviation pioneers they are of no regard in the present, not to mention how DL equates itself as on the same level...seriously? Operating an airline in a mediocre fashion is legend in the making? Nice ad, but just doesn't add up.
This commercial is terrible sounds like Sutherland is drunk and been smoking for 50 years
Love the pacing on the voice over for the Delta commercial.
All of the above (almost)...but what gets me is that they all be tell aviation pioneers they are of no regard in the present, not to mention how DL equates itself as on the same level...seriously? Operating an airline in a mediocre fashion is legend in the making? Nice ad, but just doesn't add up.
This commercial is terrible sounds like
Sutherland is drunk and been smoking for
50 years
Love the pacing on the voice over for the Delta commercial.
Two months before this ad aired, I was denied a bereavement fare to attend my mother's funeral BECAUSE I DIDN'T HAVE A SATURDAY NIGHT STAY.
"We don't let the rules get in the way of common sense, my a$$.
At the end of the commercial, what is Donald Sutherland saying? "It's not just lime juicy--it's the world." is what it sounds like.
Thanks for clarifying. Other than not understanding what he's saying at the end, I think the series of commericals is very well done, reassuring on multiple levels, incorporating both technical and human aspects. I love Sutherland's voice; just can't make out the ending of this one.
While COdbaUA is falling, Delta is climbing.
It's time to ride Alex's best friends....ie. Ana ...
@Eric, this video features everything at DTW. Odds are this flight was going to a spoke city, and that no one missed a subsequent connection. Just a thought.
Inspiring until they re-opened the cabin door, then they lost me cause it's Not. Gonna. Happen.
Delta: No waivers, no favors.
I also like the new BA commercial "to fly to serve" and their promotional video about the history of (British) flying... have a look: http://www.youtube.com/watch?v=a4JdQi60an0
I like how they filmed it at DTW which is the best DL facilities currently.
I've had some not-so-great experiences with Delta in the past. I'm not sure what in this advertisement is supposed to bring me back into the Delta fold again. I'm also not so sure what from the ad is supposed to bring in brand new customers either. To be frank, it seems to be designed to remind us how much effort it takes to be just like everyone else. Or maybe I just don't get it?
Love it. Can't remember the last time I saw a commercial for anything that conveyed something interesting to think about.
@Neil - concur. Donald Sutherland's voiceover is the best part of the ad.
Delta overpromises and underdelivers. This ad is one way of doing that.
Pretty non-standout material all around. Another commercial that looks like...well, pretty well all the others if you ask me. What airline was that again?
They sure are proud of their 744s. They were in the other ads too. I know they are iconic, but I doubt most domestic DL FFs have ever laid eyes on one. From the ads you'd think they were blanketing the country with them.
It's not common sense to me when 200 people get delayed for 20 minutes (67 total hrs.) and many will miss their next connection because one person twisted their ankle. Now I know why Delta is never on time. Sorry, but I vote for closing the door on time & booking him on the next flight.
The BA To Fly. To Serve. is far better. Also, what's with the CGI on the last shot, that's super lame.
My favorite part: "Never let the rules get in the way of common sense".
With demise of UA, that IS becoming more unique among legacy carriers, and I'm glad to see them emphasizing it.
Meanwhile, back at COdbaUA, fortress hub pricing is in full effect on PMUA routes. (See $1400 M-Fares if you need to fly IAD-DEN for a day or two meeting mid week). COdbaUA: "We think you don't have a choice but...
My favorite part: "Never let the rules get in the way of common sense".
With demise of UA, that IS becoming more unique among legacy carriers, and I'm glad to see them emphasizing it.
Meanwhile, back at COdbaUA, fortress hub pricing is in full effect on PMUA routes. (See $1400 M-Fares if you need to fly IAD-DEN for a day or two meeting mid week). COdbaUA: "We think you don't have a choice but to fly us, so we won't even try to compete on price, comfort, loyalty program, or service!"
I like the post 9-11 proud to be American adds more: http://www.youtube.com/watch?v=V64IMaou8lU
Although this is still my favorite: http://www.youtube.com/watch?v=AeXrMRf25U8
Weiden and Kennedy NY made it. Prob one of the best ad agencies in the world
I love it. First, I like Donald Sutherland's voice - wise, reassuring. Second, while I agree with Gary that it could apply to any airline, Delta got there first, and it clearly addresses a lot of issues that most airline advertising doesn't. They quietly acknowledge that air travel can be a bear, but at the same time it suggests that they recognize that flying is tough and do what they can to overcome it while...
I love it. First, I like Donald Sutherland's voice - wise, reassuring. Second, while I agree with Gary that it could apply to any airline, Delta got there first, and it clearly addresses a lot of issues that most airline advertising doesn't. They quietly acknowledge that air travel can be a bear, but at the same time it suggests that they recognize that flying is tough and do what they can to overcome it while also shouldering some of the burden, too. It's honest and flattering, but also humble. Two thumbs up.
(Also, longtime reader, first time commentor)
Nice commercial, but in the end, there the same as the rest of the rotten lot of domestic carriers.
I wasn't overly impressed by it. I loved BA's To Fly, To Serve commercial. I think that one has the same problem that Gary mentions though - it isn't very specific to BA.
The problem is, why couldn't this commercial have been made by any other airline? What unique takeaway is there about Delta? In a world of commodity air travel, most airline ads suffer from that -- "It's Time to Fly" ... "We Know Why You Fly" -- the best they can do is leave a feel good impression of an airline but I'm not sure this resonates as DELTA feels good.
i saw that ad. it's very good and it makes the new united's marketing and branding look even more like the total crap that it is.