Chase Launches New Southwest Rapid Rewards Priority Card

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Chase has really been on a roll with new co-branded airline credit cards this year — they’ve already released the Iberia Visa Signature Card and the Aer Lingus Visa Signature Card. Now, they have expanded the Southwest cards lineup by adding the Southwest Rapid Rewards® Priority Card.

This card will overlap quite a bit with the other two personal cards offered by Chase, the Southwest Rapid Rewards® Premier Credit Card and the Southwest Rapid Rewards® Plus Credit Card. However, it will offer a few other benefits that might actually make it a better choice.

With Southwest continuing to expand its reach — I know a ton of people anxiously awaiting flights to Hawaii, this card just might pack enough punch to make it a keeper if you’re a Southwest flyer.

Now, let’s dig into some of the benefits and see if it’s right for you.

Big-spend bonus

The Southwest Priority Card has one extra spending tier — unlike the 2 with the British Airways Visa — so it’s pretty straightforward.

If you spend $15,000 within the first year — then you will earn an additional 25,000 Rapid Rewards points. Rather than think of this as part of any sign-up bonus, I think it’s more of a one-time opportunity to earn a big-spend bonus.

New Benefits

The Southwest Priority Card comes with four new benefits that help distinguish it from the Southwest Premier and Plus cards. With an annual fee of $149 compared to the $99 and $69 annual fee that comes with the other two, respectively, this should be expected.

As with all other Chase Southwest cards, the Southwest Priority Card comes with an anniversary bonus. With the Priority Card, you’ll receive 7,500 Rapid Rewards points on your account anniversary compared to 6,000 points with the Southwest Premier Card and 3,000 with the Southwest Plus Card.

Tired of getting a middle seat when you have to board in group C? You’ll enjoy the 4 upgraded boardings per anniversary year that you’ll receive when you get the Priority Card. If you’re someone who has described boarding Southwest flights as herding cattle, this might make you reconsider for a least 4 flights.

To utilize this benefit, you must purchase an upgrade on the day of travel with your Priority Card, if available, and you will receive a boarding number between A1 and A15. You will be reimbursed with a statement credit within 8 weeks for the charge.

While the card does carry a higher $149 annual fee, you will receive an annual Southwest travel credit of $75. If you’ll book even one cash ticket on Southwest Airlines anyway, you’ll be able to reduce the effective impact to about $74. Paired with the 4 upgraded boardings each year and the 7,500, you’ll basically be paying $25 less than you would for the Premier Card and getting a little bit more.

Additionally, you can also receive 20% back on inflight purchases when using the Priority Card. These purchases could include drinks, Wi-Fi and movies.

Standard benefits that overlap with the Southwest Premier Card

As with the Southwest Premier Card, you’ll earn 2X per dollar on purchases with Southwest Airlines and its hotel and rental car partners. All other purchases will earn 1X point per dollar.

Each point you earn — including those from the sign-up bonus — will count toward the Southwest Companion Pass which will earn you 2-for-1 flights on Southwest if you earn 110,000 Rapid Rewards points within a calendar year.

You’ll also be able to earn tier qualifying points (TQPs) toward A-List and A-List Preferred status. For every $10,000 you spend on the card, you’ll earn 1,500 TQPs up to 15,000 TQPs. I find it hard to imagine a scenario in which spending $100,000 to earn 15,000 TQPs will be worth it but, okay then.

Who is eligible to open the Priority Card?

As with other Chase Southwest cards — including the Southwest Rapid Rewards® Premier Business Credit Card, you can expect that the Southwest Priority Card will be restricted by the Chase 5/24 rule. Sad for those of you who have already hit 5 new personal cards — and Capital One business cards — in the last 24 months, but important to remember if you’re under 5/24.

Additionally, Chase implemented a new rule regarding personal Southwest cards in early April. Previously, you were allowed to open both the Southwest Plus and Southwest Premier cards but now you are restricted to one personal Southwest card. You also aren’t eligible if you’ve received a sign-up bonus for any personal Southwest card in the last 24 months.

So, if you are under 5/24, don’t have a personal Southwest card and haven’t earned a sign-up bonus from a personal Southwest card in the last 24 months, you have a shot!

Should you get the Southwest Priority Card?

Obviously, this only matters if you are eligible to get the card, so we’ll start with the assumption that you are. With that settled, there are few things we want to consider.

The Southwest Priority Card can still be opened if you have the Southwest Business Card — or vice versa. This means you can utilize any sign-up bonuses to help you earn the Southwest Companion Pass quickly. With the Companion Pass, you’ll be able to book award and cash flights for you and a designated companion — can be changed 3 times per year — which will save you a ton on Southwest flights.

I do think this card is preferable in many ways to the Premier Card thanks to the increased annual account anniversary bonus of 7,500 Rapid Rewards points and the $75 Southwest travel credit.

To top it off, I think the 4 upgraded boarding passes could make a hectic trip much more pleasant for families with small children as it will make it easier to sit together.

Bottom line

I actually think the Southwest Priority Card could be the best option for the personal cards.

The ongoing benefits that you receive each year can easily offset the cost of the annual fee if you fly Southwest even just a couple times — once if you’re traveling with a companion or your family. If you meet the eligibility requirements and are looking for a Rapid Rewards points boost or way to knock out a big chunk of the 110,000 points for the Companion Pass, this is the personal card I’d consider.

Heck, if I weren’t lol/24, I might even consider it to take care of some domestic travel if they operated flights to my hometown — we can get Hawaii but not Lexington?! But, I digress.

So, those of you who are eligible for a personal Southwest card, what do you think of the new Southwest Priority Card?

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  1. I’m definitely over 5/24, but if I already have the SWA Premier card, is it possible to replace it with this new card? I know I probably won’t get the 40k bonus, but it would be worth it for the expanded perks.

  2. You’re from Lexington? You can fly Southwest to either Louisville or Cincinnati. That’ll solve your Lexington access issues.

  3. This is a no brainer if you fly southwest once a year and spend more than the annual fee on it. $149 annual fee – $75 credit – $~110 in points (7500 pts @ .0146667 each conservatively) = $36 a year in free southwest travel.

  4. @Mike Coffey: It’s reported elsewhere that there’s a 5K offer to upgrade your existing Southwest card to this new one.

  5. @Jason – Yep. I’ve considered the SDF/CVG flights in the past but the non-stops are out of BWI and that means spending up to 3 hours just getting to/from airports. I’ll gladly take the convenience of a non-stop DL flight.

  6. @Spencer – as Jason noted, SDF is a reasonable point of WN access for you.

    As for the card, I will likely just do an upgrade from the Premier card. I already fly WN 80+ flights a year, have both A-List Preferred and Companion Pass status via earned points/flights (both for 6 years running now), and am closing in on 1.4 million RR points “in the bank”. As a result 40K really doesn’t excite me, and I would rather put $1000 in spend on some other card. But getting a net extra 1500 Companion Pass qualifying anniversary points each year for a net lower annual fee cost does seem attractive.

  7. I already received a 5k offer to upgrade to this card from the premier card. Accepted the offer. :).

  8. @Isaac

    I haven’t heard many who received the upgrade offer after reading different comments in different blogs. How long have you had your card? How much do you fly Southwest? How much spend do you put on card? Just trying g to see if there’s any patterns on who was targeted?

  9. I also received the 5k bonus to upgrade to this new card. This might be a dumb question, but does the upgrade count against your credit at all? For example, would there be a hard inquiry or would it count against 5/24 to do the upgrade? Just want to make sure it would be worth it.

  10. @PJ – I haven’t received an upgrade offer yet. I suspect I will get 1 via snail mail (I’m old school analog about these things and statements). My IHG and Hyatt upgrade offers both arrived that way. Even if I don’t get an upgrade offer, I’ll simply call card services, and/or my Chase personal banker, and see what might be available. I have had my Premier card since 2011/12 and been a RR member since 2008. I also hold the Premier Business card as well. Between the 2, my wife and I will put about $13K in spend through the cards beginning in the 2nd half of December through the first half of May. Then we “go dark” and don’t use them any more. This strategy is geared to maximize all of our spending, hotel stays, etc to re-qualify for the Companion Pass in the first half of each calendar year, and then pivot spend and stays to other cards/hotels.

  11. Will the cost to pay for early bird ($15/person each time) qualify as a valid Southwest expense to be used against the annual $75 SWA credit for eligible SWA charges?

  12. “I think the 4 upgraded boarding passes could make a hectic trip much more pleasant for families with small children as it will make it easier to sit together.” — Families with small children really don’t need the upgraded boardings. Southwest lets families with kids ages 6 & under board between groups A&B. And practically speaking, those with kids a bit older tend to squeak by too. I’ve flown on easily 60+ Southwest flights with young kids and never have NOT been able to get seats together with this boarding position. I’m saving those upgraded boardings for those times I’m traveling solo and forget to check in at T-24hrs!

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