Korean Air’s New K-Pop Safety Video

Filed Under: Korean Air, Videos

Korean Air has just unveiled their latest safety video, starring K-Pop group SuperM. This video was produced in partnership with SM Entertainment, the largest entertainment company in Korea.

We’ve seen a trend whereby airlines have been putting a lot more effort into their safety videos. They’ve gone from making them just informational, to also making them amusing, in hopes of using them as a marketing technique and also making people pay attention.

Korean Air describes the new safety video as “unconventional, innovative, and entertaining.”

SM Entertainment songwriter Kenzie has created a song called “Let’s Go Everywhere,” which was turned into this K-Pop music safety video. The video features hip-hop, R&B, electronic, deep house, and synth pop.

Here’s the new safety video (personally I love the dancing pink bear):

Here’s a behind the scenes video:

Korean Air’s old safety video was quite boring and outdated, so this is certainly a fresher take on a safety video. Some might say it’s a bit much, though.

What do you make of Korean Air’s new safety video?

Comments
  1. I suppose it all depends on how much one finds androgynous plastic Korean pretty-boys appealing?

    Good for Korean Air for trying something original, but still…

  2. Ben, IAG (British Airways and Iberia) bought Air Europa today for 1000 million €

    Official reason: become MAD a big HUB

    Real reason: become a more European airline group after Brexit?

    Thoughts?

  3. So TPG copies another of your stories, even though this one is meaningless garbage. I find it amazing that even though the amount of your content has reduced in the past year, TPG still seems to copy your content. You would think with the number of staff that they employ, they could come up with their original content instead of publishing their version of your posts a few hours later. It must get tiring for you to keep seeing this take place…

  4. Ever since that KE captain tried to sneak alcohol and avoided consequences I’ve had zero interest in flying this airline.

    I’ll fly a Chinese airline before I fly KE again. They keep their cabin musty af anyway. No idea why people rate them so highly.

  5. My conclusion after reading the above comments

    – Most of Lucky’s readers are either 1) men or 2) over 25.

    – Not surprised since 1) many women are not interested in this ‘hobby’ and 2) most young folks can’t spend 3k within 90 days for 50k points…

  6. Well given Kpop/K-Dramas are a huge cultural export, makes sense.

    The woman, BoA, is sort of a big deal as well.

  7. For those who are interested in K-Pop, the songwriter Kenzie is an unheralded heroine for many K-Pop stars SM Entertainment has produced – from BoA, Girls’ Generation, Super Junior, etc.
    A big punch at those who has been critizising KE for playing boring, old safety video (which dates from early 2000’s, maybe even earlier…) again and again. I like it – very well made K-pop and safety video 🙂

  8. THANK GOD.
    Their safety videos were in desperate need of updating – they seemed to be from the late ’90s to early ’00s, if the technology and devices featured in them gave anything away…

  9. I think when I first had to fly to Korea for work, like 15yr ago, they played the same safety video, so it’s about time for the change. I don’t like the new video either, it’s a bad copycat of Virgin America dance video. This one is really over the top and doesn’t deliver the safety procedure as well as it should…

  10. Haters gonna hate, I’m a straight dude but those guys look good. Westerners feeling threatened by the rise of eastern media and culture much?

  11. @David – Articles appear on various sites after one sites posts it all the time. I don’t think TPG is copying from Lucky any more than he copies from them once an article appears there first then appears on here. I mean, Lucky posted about El-Al’s final 747 flight, and then a day or 2 later, Live and Lets Fly posted about it also. Was that site copying from Lucky also? Probably not.

    @Ray – Nah, people also laughed at Western boy bands as well during the late 90s/early 2000s as well.

  12. @David
    Funny how your go-to alternative to KE are Chinese carriers? LOL You don’t think there have been some eyebrow raising incidents?

  13. I’m surprised they haven’t done this sooner. They haven’t put them in play on their flights yet (at least not as of a week-and-a-half ago), but I’ll bet they’ll get more attention when they do.

    I happen to love KE economy – much more spacious than US airlines and definitely not as dicey feeling as China Southern. Plus the flight attendants always seem curteous and helpful.

  14. @Sura
    What a silly statement! If you want to talk about safety history of the Chinese carriers, then you should list some data. In fact, the Big 3 Chinese carrier are quite safe. If you count the Big 6, the newer players are even “safer”. KAL on the other hand doesn’t exactly have a clean history and have had lengthy list of accidents in its early days. Of the major Asian airlines, Korean Air is on the same tarnished list as China Airlines, but both have since improved a lot. Based on my flying experience with all these carrier, the level of security check and cabin rule enforcement is much stricter with the Chinese airlines.

    KE’s strength is good cabin service and spacious economy seat. Their standard seat pitch is equal to the Economy+ (more legroom) seat of many other airlines. However, onboard meal and IFE are the weakest. Their IFE is as old as the safety video, both the UI and content. The bibimbap served by Korean Air has NOT changed for 20+ years (if not longer). Their meal portion is also very small. You will go hungry with Korean Air, but you will not go hungry with the big 3 Chinese airlines, not factor in weather you like the cuisine served.

  15. @Julia

    Thanks for vote of confidence. But…nah. Proud American here that has to fly to Asia for work constantly. Chinese Big 3 are not my fav airlines, but by no means they are as bad as you described nor do they deserved to be trashed without any data to back up the claim, especially when KE really does have a colorful safety history. And.. if you’ve spent as much time as I have on KE flights because of Delta JV, you’d understand my observations.

  16. Nice try, Chinabot. But everybody here sees you for what you really are.

    Also, I wasn’t the one who described the “Chinese Big 3”. Pay more attention. Is Chairman not paying you enough?

  17. @Julia

    I guess you don’t get out that much, huh? There is the US Big 3, the Middle East Big 3 and Chinese Big 3 and less well called out of that European Big 3/4. These are industry terminologies. If you travel enough, it’s nearly impossible to not cross paths with the 3 main Chinese airlines when they are pumping a lot of capacities into the market.

    I merely commented on someone’s unfair take on @David’s points about safety. Safety history speaks for itself… Perhaps you could hold back name calling and show some real data to contradict his and my view….. but you can’t.

  18. I guess your reading comprehension skills aren’t that good, huh? I never said there wasn’t a “Chinese Big 3”.

    You said “Chinese Big 3 are not my fav airlines, but by no means they are as bad as you described”, addressed to me. Except I never said that, somebody else did. You might enjoy alternate alias’ and sock puppets, but I don’t.

    Believe me comrade, I know about the industry. But thanks for the interest in trying to educate me.

    Also you said “show some real data to contradict his and my view”, except you never offer any yourself…

  19. @julia

    Perhaps you should not call someone a Chinese propaganda bot among other unfounded statements. And I am not your comrade.

    This was thread was about an Asian airline and @david mentioned about Chinese airlines and there is nothing wrong about that. Somehow me making reference to the Chinese Big 3 lead you to think I have some agenda, which I don’t. It would be strange if we brought ME3 and the EU3 into this conversation because we are, after all, speaking about an Asian airline related to Asian routes.

    I am sorry for whatever hate or issues you have, it is not something this forum can help cure but thank you for demonstrate your state of mind.

  20. The hostess is BOA , the greatest korean female singer of the last 2 decades, a kind of korean Britney Spears. She is always stunning!

  21. “Perhaps you should not call someone a Chinese propaganda bot among other unfounded statements. And I am not your comrade.”

    I call it like I (and many others on here) see it.

    “Somehow me making reference to the Chinese Big 3 lead you to think I have some agenda, which I don’t.”

    Sure, Jan.

    “It would be strange if we brought ME3 and the EU3 into this conversation because we are, after all, speaking about an Asian airline related to Asian routes.”

    You’re the one who keeps bringing them up, not me lol

    “I am sorry for whatever hate or issues you have, it is not something this forum can help cure but thank you for demonstrate your state of mind.”

    Nice way to try and deflect on me calling you out for not providing any statistics. Not hate on my end, just calling BS propaganda bits when I see them.

  22. @Julia

    Just because I am unbias bout something, it doesn’t mean I am a bot for Chinese. I also like the Japanese airlines, what does that make me in your view then? I also like Delta enough to have Diamond status – what would you call me then?

    For someone who claim to know the industry very well, you seems to wholly absent minded about a lot of facts. Korean Air’s history is well documented. I suppose you will trust Wiki article https://en.wikipedia.org/wiki/Korean_Air_incidents_and_accidents. If you look at the similar article for big 3 Chinese airlines, each them operate a much much larger fleet and way more flights than Korea Air, so each of their incident per unit of flights is lower than Korean Air.

    I suppose none of that matters because when facts don’t support your stance, then the fact must be false.

    And if we are call it for what it is, I think everyone knows what you are…

  23. Wikipedia? Really? That is what you are using?

    Again, no real facts, just a random Wikipedia article, which was never reliable to begin with.

    Also, I can’t tell if all of your spelling and grammatical errors are due to just bad schooling, or due to you being from…well, you know, comrade.

    But keep pushing that propaganda!

  24. @Julia

    No, typos are from typing on a tablet with auto-correct and you, not worth proof-reading for. Wikipedia is a community-monitored source of information and it’s fairly accurate. There is no randomness about it, each has date, flight number, cited sources including accident reports. Perhaps you are just too lazy to read through them. I suppose believing you is more accurate? Anyways, I think this works better and easier to understand for you:

    Julia = Russian troll

  25. “No, typos are from typing on a tablet with auto-correct and you, not worth proof-reading for.”

    Sure, Jan.

    “Wikipedia is a community-monitored source of information and it’s fairly accurate. ”

    Wikipedia is an encyclopedia for lazy people. And can easily be edited to suit a point of view.

    “Julia = Russian troll”

    Oh sweetie, if I was a Russian troll, I’d be defending and supporting your arguments and POV. Chairman will not like how bad your arguments are, hope you aren’t sent to a “re-education camp”…

    But again nice try, Comrade Propaganda.

  26. Virgin America safety video still my favourite !

    Presumably KE have a shorter version – at 5 minutes this is going to get really annoying for a quick pushback / taxi ?!

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