Through December 15, 2015, Hilton is offering a discount on the purchase of HHonors points. The amount of the discount varies by account, so you’ll want to log into your account to see what you’re eligible for. In general it seems to be a 30-40% discount, and the maximum number of points you can purchase per calendar year is 80,000.
My account was targeted for a 30% discount.
With the 30% discount I was looking at a cost of $560 for 80,000 HHonors points, which is 0.7 cents per point.
Meanwhile my mom’s account was targeted for a 40% discount.
With the 40% discount you’re looking at a cost of $480 for 80,000 HHonors points, which is 0.6 cents per points.
I value Hilton HHonors points at ~0.4 cents each, though there are certainly instances where you can get more value out of Hilton points than that.
To put that price into context, here are Hilton’s award categories (as you can see there’s quite a bit of variance in each category — HHonors is the closest to being a revenue based hotel program):
A Category 1 property is 5,000 points per night, and Hilton offers elite members a fifth night free, bringing down the average cost to 4,000 points per night. At 0.6 cents per point, that’s like paying $24 per night:
Meanwhile Category 2 properties go for 10,000 points per night, so with a fifth night free that’s an average cost of 8,000 points per night. At 0.6 cents per point, that’s like paying $48 per night:
As you can see, in all cases these represent huge savings over the paid rates. In many cases the numbers work out quite favorably as well for higher end hotels.
How does this promotion compare to past ones on the purchase of Hilton points? In June, Hilton offered up to a 100% bonus on the purchase of Hilton points, which brought the cost down to ~0.5 cents each. So this isn’t the best deal we’ve seen on the purchase of Hilton points, though Hilton also doesn’t offer these sales all that frequently.
Lastly, keep in mind that Hilton points purchases are processed by points.com, meaning they don’t count as hotel spend for the purposes of your credit card. That means if you buy miles you’ll want to use a card which maximizes your return on everyday, non-bonused spend, like the Amex EveryDay® Preferred Credit Card or Starwood Preferred Guest® Credit Card from American Express.
The full terms of the promotion are as follows:
Points purchased do not count towards elite tier qualification. Members may receive a maximum of 80,000 purchased points per calendar year. Points.com and Hilton HHonors reserve the right to terminate bonus promotions at any time. All purchases must be made through the Purchase page on HHonors.com. The 30% discount is available for purchases made between November 17, 2015, at 12:01am ET and December 15, 2015, at 11:59pm ET. All purchases are final and non-refundable. Offer is subject to change. Offer cannot be combined with any other offer. Points will be posted to the recipients Hilton HHonors account within 24 hours of the completed transaction. Email address is required and will only be used for transaction and marketing communications related to this purchase. All Hilton HHonors program terms and conditions apply. Hilton HHonorsTM membership, earning of Points and MilesTM and redemption of Points are subject to HHonors Terms and Conditions.
Price includes all applicable fees. GST/HST will be charged to Canadian residents. Members may receive a maximum of 80,000 purchased points per calendar year. Purchased points are not refundable and are applicable towards all HHonors awards. Points purchased using this option will post within 24 hours. Email address is required and will only be used for transaction and marketing communications related to this purchase. Purchased points do not count towards HHonors status upgrades. All standard HHonors program rules and conditions apply.
Personally this isn’t an offer I’m planning on taking advantage of, since I have a sizable balance of HHonors points and value them under half a cent each. But there are certainly circumstances where this could be worthwhile, so it makes sense to crunch the numbers for yourself.
I’m sure a certain Hilton fanboy reader will be by shortly to remind us that each HHonors point is in fact worth a firstborn, and how Hilton offers Diamond members guaranteed presidential suite upgrades, 11PM check-out, and the world’s finest collection of hotels. 😉
What kind of a discount were you offered on the purchase of Hilton points?