In mid-March I wrote about how Hyatt seemed to be running a trial at some of their limited service Hyatt Place properties. It’s not unusual for big companies to test out new concepts and analyze the guest feedback to decide if bigger changes might make sense.
In this case Hyatt seemed to be testing out two different breakfast concepts at a limited number of their US properties. Specifically, some Hyatt Places started charging $10 per room for breakfast, while other properties offered free continental breakfast, and added a fee to buy-up to a hot breakfast. In both cases, Globalist members received complimentary hot breakfast.
I was curious to see what would come of this test. Yesterday Mommy Points wrote about how the websites of the hotels that had been running the trials once again indicate that free breakfast is available. I reached out to Hyatt and asked if free breakfast was permanently back, or what the conclusion of the trial was. Their response was as follows:
Earlier this year, a small number of Hyatt Place hotels in the U.S. piloted different breakfast options, including a complimentary continental breakfast and a pay-for breakfast with more extensive options. Currently, guests can continue to enjoy the complimentary breakfast offering at Hyatt Place hotels in the U.S. as we continue to evaluate the best breakfast offering moving forward.
So it doesn’t sound like free breakfast is necessarily returning to Hyatt Place properties for good. Rather it sounds like the trial was only supposed to last for a certain period, and that time is over, and they’re now analyzing the data. The good news is that for now all guests can continue to enjoy free breakfast at all US Hyatt Place properties. But that doesn’t mean it’s here to stay for good.
On one hand I think it would be a loss if Hyatt Place got rid of free breakfast. To me free breakfast is one of the few things that sets a subset of limited service properties apart. At the same time, more often than not I seem to only hear people complaining about the quality of the food at these types of properties.
It reminds me a bit of airline food in economy. People only complain about the quality of it when it’s offered, but they’re also angry when it’s taken away.