Pie In The Sky: Lufthansa Wants To Be Europe's Most Premium Airline - Lufthansa

Pie In The Sky: Lufthansa Wants To Be Europe's Most Premium Airline

Ben Schlappig — Wed, 15 Jul 2026 23:53:27 +0000

I think it’s fantastic when airlines have goals, and want to invest in their passenger experience. However, I can’t help but think that there’s a fine line between committing to improving, and being delusional.

Continue reading: Pie In The Sky: Lufthansa Wants To Be Europe’s Most Premium Airline

Share your questions, experiences, and thoughts below.

deltasax — Sun, 17 May 2026 15:34:38 +0000

Turkish is not a European airline and Turks aren't White.

deltasax — Sun, 17 May 2026 15:33:05 +0000

Lufthansa will never be premium

Vijay — Mon, 04 May 2026 10:02:36 +0000

Calling a 2‑2‑2 seating configuration “business class” in today’s market is a stretch, let alone world‑class. The overall experience is further let down by onboard catering that isn’t competitive with other airlines.

Mary — Mon, 04 May 2026 00:20:14 +0000

There's nothing premium with business class fares that are so restrictive you lose 100% of the money if you need to change the flight, that don't include seat assignment, and, should you want to pay extortionate prices for seat assignment, it's cognitively taxing to figure out which one of seven (or whatever) levels of sets you want. Premium is simplicity. Simplicity has value. Lufthansa has no clue.

B-A=Bad_Air — Sun, 03 May 2026 19:46:25 +0000

Yes, we have our complaints about LH as well. Such as having the audacity to charge $90. CAD each for seat selection per segment on a full fare PE overseas flight from YVR - FRA - CAI return. HOW'S THAT PREMIUM?! Total: $720 CAD! Our experience in LH PE was an economy meal that had metal utensils rather than wood or plastic. However if you really want a BAD experience, fly BA Business, SEA - LHR like we did some years back. This flight was so BAD in so many ways it's too much to go into here at this time. Suffice to say, it seemed like the entire crew was badly hungover from their layover in SEA! I'll reserve further comment for another time when an article gets published describing the sorry state of BA. That's a story that needs to be told! BA exists only to make Lufthansa look better, IMHO. ✈️

Unitedglobal — Sat, 02 May 2026 23:56:47 +0000

Lufthansa is so far from premium even without a strike. Their published schedules are merely a suggestion of when flights will arrive or depart give or take 2 hours. Their cabins are woefully outdated. The flight attendants are lovely but the food can be exactly the same on each of two long haul haul segments that connect in Frankfurt. Their lofty goals are laughable.

AeroB13a — Sat, 02 May 2026 16:30:45 +0000

In the World Rankings, LH is noted for being:  World's Most Family Friendly Airline. Most Family Friendly Airline in Europe. Are these ‘back-handed awards indicative of the true state of the airline? Evidently the passengers who actually fly LH most definitely think so.

AeroB13a — Sat, 02 May 2026 15:13:25 +0000

Udo, to help you with your understanding: https://www.worldairlineawards.com/a-z-airline-awards-winners-2025/ Don’t take my word for it simply follow the link until you reach TK. From my own experience I fully concur with the findings too.

Udo — Sat, 02 May 2026 14:27:20 +0000

The ‘many of us’ reminds me of someone high profile in the US who tends to point out that ‘many people say’ xyz to bolster his outlandish views. Not saying you’re mistaken, but I can’t help but wonder who thinks that TK’s business class is comparable to mainline EU carriers first class.