Lufthansa Admits Defeat On Allegris First Class Double Bed Monetization - Lufthansa

Lufthansa Admits Defeat On Allegris First Class Double Bed Monetization

Ben Schlappig — Wed, 15 Jul 2026 23:53:29 +0000

Last year, we saw Lufthansa introduce its new Allegris first class product, which debuted on newly delivered Airbus A350-900s. This product is a huge improvement over Lufthansa’s old first class, though there’s a major quirk about the monetization that hasn’t made sense to me. Lufthansa has now addressed that concern, and arguably has gone from…

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Share your questions, experiences, and thoughts below.

This comes to mind — Thu, 07 May 2026 14:11:28 +0000

So, everytime there is military action, everytime there is strife, hunger, or repression, we are not allowed to talk of anything else. My grandparents told me that during World War 2, you were not allowed to discuss anything but that. But, they did like to pull my leg. You forgot to say "first-world problem."

This comes to mind — Thu, 07 May 2026 14:07:26 +0000

I think everybody here who would not want a bed available to them on an overnight flight should respond with a thumbs up to this post. The odds market has suspended betting because everybody wants zero.

This comes to mind — Thu, 07 May 2026 14:04:43 +0000

Or, they thought that a 1-2-1 F would not be as attractive on a plane that width. So, why not make it 1-1.5-1 instead of 1-1-1. The extra space gets you no less revenue than 1-1-1 and, maybe, 3.5 F fares instead of 3.

This comes to mind — Thu, 07 May 2026 14:00:51 +0000

I think they may suspect nobody will pay it. If you book and 1A and 1K are reserved, why would you pay extra to reserve the middle suite? You'll get it anyway for free. And, if 1A and/or 1K are open, why reserve one of them? You hope that they get reserved and you end up in the middle. If not you get A or K, two pretty close options (though I'd want K).

This comes to mind — Thu, 07 May 2026 13:54:03 +0000

I have to admit I'd go 1K. The other suites l"ook" at each other. So long as the J folks are not permitted to use the front lav, you get nice privacy. But, to be honest, while I keep flying J when I'd probably be OK in PE, I can't see me paying for F outside narrowbodies.

This comes to mind — Thu, 07 May 2026 13:46:37 +0000

Not wanting to keep repeating this, but maybe they suspect this would be the pricing structure, but tried a more lucrative one to see if it worked. That's called smart business.

This comes to mind — Thu, 07 May 2026 13:44:04 +0000

Plan A was the old model. Plan B is the new. Why not try plan A, which could generate a lot more revenue before moving to plan B? It seems stupid to implement plan B from the start without giving plan A first. Replacing the larger, middle suite with two single suites would degrade the product. Heck, J is already 1-2-1.

This comes to mind — Thu, 07 May 2026 13:38:50 +0000

That depends. Given the choice was this or a single central suite, why not? Then, try the original method of charging to see if it works. If so, bazinga! It didn't. Go to plan B. You get 3 F fares and sometimes 3.5. If the center suite was a single, you'd never get more than 3. I call this plan brilliant. Unfortunately for them they get plan B not A revenue. But, it is still better than a single, middle suite.

Udo — Thu, 07 May 2026 13:07:59 +0000

I think Alert is on to something! Standing might in fact be the preferable solution on longhaul journeys.